Introduction
While working at SensitHaptics, I was responsible for both the product design and the visual presentation of the MTC-P Extreme, a modular cushion system with advanced haptic feedback for SimRacing seats. Driven by live telemetry data, the cushions deliver precise tactile effects that significantly enhance immersion and realism during driving.
The product design focused on compatibility, versatility, and ease of use. The MTC-P Extreme was engineered to fit a wide range of seat models while allowing quick and intuitive installation. Working closely with the engineering team, I developed the internal foam architecture, cushioning concept, and the housing for the control unit, balancing technical performance with comfort and durability.
Campaign & Marketing
In parallel, I led the creation of the 3D visuals, animations, and marketing assets used for the launch campaign and advertising. The goal was to clearly communicate the complex haptic technology and dynamic feedback system within an otherwise minimal and understated product design, making the invisible experience visually tangible.
Product Launch
The MTC-P Extreme was released in summer 2025 through the SensitHaptics online store and debuted publicly at the SimRacing Expo 2025. The product received an overwhelmingly positive response from the SimRacing community, with the first production batch selling out within the first week of the expo.
